In today digital world, content is more than just words. Its powerful too that can make and image of a brand or generate business.
So have you ever thought of what makes content perform well?
The good content is like a friendly conversation. That’s how it keeps you engaged. Whether you write for yourself, for school, assignments or anything. You can make your content stand out easily with the following instructions:
Know Who You Are Writing For
You should know who you are writing for. Before you start writing the content, ask yourself:
- Are kids going to read it or adults?
- Why would they want to read it?
- What do they want to learn or know?
You need to know the above points. When you know your target audience, you can write it better. You can imagine like you are talking to them. It helps you to write the content that makes sense to them. So, they will like it, read it, and share it with their peer group.
Choose a Good Topic
Pick an interesting and trendy topic. The topic that attracts people and has good search volume. Like something knowledgeable, helpful or maybe fun. You can get ideas from:
- Search in keyword tools like Keyword Planner from Google Ads
- Observing people and the questions they often ask
- Analyzing popular social media trends
- Checking other blog topics people are writing about
A good and interesting topic is the first step of writing the content. People always want something interesting yet knowledgeable to read. If your content resonate with them, they would want to read more.
Make a Simple Plan
Make a plan before starting. This is known as an outline. An outline helps you to organize the ideas like:
- What should be the introduction?
- What is the content all about?
- What should it convey to people?
This helps you to write in a good content structure. It also helps you to stay on track. It is basically like a plan. Without it, you might lose your track. With a clear plan, you know where exactly you are going. This approach saves you time.
Write Clearly and Simply
Clear and simple writing is easily understandable. When you write clearly and simply, people enjoy it. Write in short paragraphs, use bullet points to highlight important points, and use appropriate headings/sub-headings. Make sure your content does not look heavy. It might make people skip some sentences while reading.
- Try to write in a conversational tone.
- Use shorter sentences and clear words.
- Use big/fancy words only when needed the most.
Keep It Interesting
The most crucial part of writing is to make your content interesting. People don’t like to read boring content. You can keep your content interesting by:
- Adding facts and figures.
- Real-life examples.
- Adding pictures, if possible.
- Add reference to good resources on the internet.
- Asking questions to stimulate the reader’s mind.
This way you can make your content interesting. People are more likely to read and share the content when it’s interesting.
Add Value
Adding value means providing something helpful. If your content helps or resonates with people, they will like to share it. Good content teaches something new, solves confusion, or provides useful tips. Question yourself about what a reader wants like:
- Do they want to know the difference between something?
- Do they want some tips?
- Or do they want some insights regarding news, social media or anything?
When your content helps people, they will find it valuable enough to share. You can also include advice, instructions, or new ideas to make it even more valuable. When people see that you are helping them learn something, they will back come to read more.
Edit and Check Your Work
Once you finish writing your content. Read it again, thoroughly. You would never like to share content that is full of errors. It will leave a bad impression on readers. Make sure:
- There is no grammatical or punctuation errors.
- Spellings are correct.
- Tone is conversational.
- Sentences are crisp and clear.
Also, read it aloud once before your post. Reading aloud your content will help you know how it sounds. This approach will help you find out the mistakes that you couldn’t find by reading silently. You can also use online tools. To check spelling mistakes or grammatical errors.
Use Keywords Smartly
The keywords are those words that people search online. This part is for search engine optimization or SEO. If you are writing content for a web page or blog it could be for SEO purpose. For better SEO ranking, you must include keywords smartly. Using keywords at right places can help show up your content in search results. Make sure you don’t overdo them. It can make your content look unnatural or artificial. Use them in:
- Title.
- Headings.
- First paragraph.
- Later, a few times more at a distance.
This way people can find your content online. Wise use of keywords can draw traffic towards your content. Remember, the quality of your content is the inflexible.
Make It Easy to Share
The people would want to share your content if they like it. Make this thing easy for them. You can add some buttons to share if you post online. The people are more likely to share content that:
- Includes catchy titles.
- Brainstorming questions or examples.
- Nice and appropriate images.
- Lastly, a content that looks good.
When your content is easy to share, more people can see and read it. It helps you to grow your audience and content to perform better as well.
Final Thoughts
Writing content that performs is not tough. You just need to follow the right steps. First, you should understand your audience. Then, observe your audience and choose interesting topics that resonate with them. Make an outline to organize your ideas.
Use clear and simple words so everyone can read and understand it. Add value by providing knowledgeable insights, tips, or helpful ideas. Use keywords to help people find your content. Always reach out and check the content before posting anywhere.
With practice, you will get better at writing. Writing is like a journey, every single information of content will help you grow as a writer.